Any type of business needs finances to function and satisfy its day-to-day demands in the economic sector. Whether the firm is tiny or large, regardless of its size or capital, it needs cash to satisfy its working capital requirements. Finance is often recognized as the lifeblood of a firm. In today’s world, all of a business’s actions are focused on economic activity and, to put it simply, profit maximization in finance. Profitability underpins all company activity.
In layman’s terms, financial management is the application of conventional managerial concepts to financial decision-making. Thus, the entire notion of financial management is concerned with “Effective Management of Funds beginning with the purchase of funds and ending with the effective application of the same.” Finance is required for a firm to achieve the following requirements:
- Production factors
- Landlords will be charged rent.
- Wages to be paid to laborers
- Capital interest
- Profit is paid to shareholders as a dividend.
Financial management is concerned with the management of economic resources such as capital money. It is the effective responsibility of the financial manager to get funds from appropriate sources and to put the monies obtained to proper use.
Main Objectives of Financial Management
The objectives of financial management can be roughly classified as follows:
Profit Maximization in Finance
The primary goal of every type of business is to make a profit. Every corporate organization strives to obtain the highest profit margin possible. Profit earning capacity is a measure used to assess the effectiveness of a firm. Profit Maximization is the traditional and restricted method that seeks to maximize an organization’s profit.
Maximization of Wealth
Value maximization or net present worth maximization are other terms for wealth maximization. All types of corporate concerns widely accept this Financial Management goal. It is one of the most recent ways that incorporate the most recent breakthroughs and advancements in the field of company operations. The term wealth refers to the wealth of the shareholders or the wealth of the individuals involved in the firm.
Benefits of Profit Maximization in Finance
Profit maximization provides the following advantages:
Profit is the cornerstone of the profit maximization hypothesis, and any firm or corporation requires profit to exist economically.
Profit sets the quality of performance of any business or firm. When a company is unable to produce a profit, it fails to meet its primary goal and puts its very survival in jeopardy.
Economic and Social Well-being:
Profit maximization theory has an indirect impact on economic and social well-being. When a firm generates a profit, it properly utilizes and allocates resources, resulting in payments for capital, fixed assets, labor, and organization. We can achieve economic and social wellbeing in this manner.
Drawback of Profit Maximization in Finance
The Vagueness of the Profit Idea:
The concept of profit is ambiguous since different individuals may define profit differently, such as EPS, gross profit, net profit, profit before interest and tax, profit ratio, and so on. In particular, there is no specific profit-maximizing rule or approach in actuality.
Does Not Take Time Value of Money:
The profit maximization hypothesis basically states that the larger the profit, the better the performance of the firm. The idea just emphasizes profit and ignores the temporal worth of money. The time value of money notion states that a specific amount of money today will not be equal to the same amount of money a year later.
Does Not Consider Risk:
Any business choice made only based on profit maximization ignores the risk component, which may be detrimental to the firm’s long-term viability. Because if the company is unable to handle the increased risk, its survival is in danger.
Does Not Consider Quality:
Intangible advantages such as image, technical breakthroughs, quality, and so on are not taken into account in the profit maximization method, which people see as one of the major negatives. These intangible assets play an important role in producing value for the organization and we should not overlook it. Profit maximization theory stands on a conventional viewpoint, however current business and financial concepts place a considerably higher priority on wealth maximization than profit maximization.
Features of Profit Maximization in Finance
Profit maximization includes the following elements:
- Profit maximization, often known as cash per share maximization, is a strategy for increasing profits. It aids in attaining the goals of optimizing corporate operations for profit maximization.
- The ultimate goal of every firm is to make a large quantity of money in terms of profit. As a result, this financial management goal evaluates all conceivable approaches to boost the profitability of the business concern.
- Profit earning capacity is a type of metric for assessing a company’s efficiency. As a result, it depicts the complete business condition as well as the strategies to enhance and raise profitability.
- Profit maximization is a goal that aids in risk reduction.
How to Achieve Profit Maximization
We can accomplish profit maximization via the use of the two stages outlined below.
1. Increasing Sales Revenue:
To enhance sales revenue, these profit-maximizing methods can use
- Increasing sales quality by improved marketing techniques, quality enhancement, and thorough market analysis to determine which part of the market is bringing in the most money and focusing on creating more sales from those items or services. You may also learn the most effective marketing approach from your rivals or comparable organizations.
- Insisting current consumers purchase more services or products.
- Diversification occurs when a company sells a larger range of products or services.
- Pricing items or services differently in order to improve sales and income. If your product or service is of superior quality, you may charge a higher price for it. You may lose a few customers temporarily, but according to studies, people prefer a high-quality product or service even if the price is a bit more.
- Employee motivation may also boost sales income because pleased Employees will work better and contribute to the production of better products and services, allowing the firm to benefit. You can motivate employees through better performance assessment approaches such as declaring employee of the month, promotion, increase, etc., or going out for a picnic, lunch, organizing cultural activities, etc.
- Educating all existing and future consumers about your product or service through television, radio, and newspaper commercials, internet marketing, email marketing, and social media marketing, as well as producing and distributing flyers, posters, and banners.
We can do cost-cutting in the profit-maximizing ways listed below.
- An examination of the total amount of money spent on various areas.
- Negotiate lower pricing with suppliers, especially if you are purchasing in big numbers.
- To eliminate waste, the manufacturing process should be more efficient. You should use technologies that save time and increase output
- Because the energy industry consumes a lot of money, we’re looking for a new low-cost energy supplier.
- Outsourcing: A firm cannot do all work on its own, and a small business cannot afford to engage competent people on a full-time basis. Outsourcing might help you save a lot of money in this situation. Full-time staff will work on revenue-generating initiatives, outsourcers or freelancers will handle trivial jobs.
Thus, we can maximize Profit by adhering to the steps outlined above while keeping the time value of money, risk, and quality in mind.